Why I built it
“Your photo is terrible. You need a new one.”
In 2025 I had my LinkedIn profile audited. The specialist didn’t soften it: my photo was terrible, and I needed a new one.
So I did what most people would do and asked a few photographers for a quote. The prices put me off straight away. Even a short session started at around $200, and that was before any retouching.
Next I tried AI headshot apps. The photos looked polished, but they didn’t look like me. In every one of them a stranger with my haircut was smiling back.
I was convinced that AI could make professional photos in which you still look like yourself. That’s why I built PicSuit.
Martin Potocki, founder




